MOONOVA satellite
Next level customer centricity
May 31 June 01, 2022, Munich
Lecture: Marketing attribution, do it yourself: is that possible?
Speakers: Ingo Geisel (Internet stores), Alexander Frerichs (CI.Bureau)
"Marketing attribution is not just a tool, but a central business process within a customer-centric marketing strategy"
Find out in the white paper how Internetstores, with the support of CI.Bureau, has developed the "Marketing Attribution" business process for itself.
Get a comprehensive insight into the strategic importance as well as the operational roles involved and requirements for data technology and algorithms.
